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Dynamic Keyword Insertion (DKI) Tutorial – Google AdWords & Bing Ads Keyword Insertion Examples

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Check out our Dynamic Keyword Insertion (DKI) Tutorial. We Cover Google AdWords & Bing Ads Keyword Insertion Examples so you can create dynamic keyword insertion ads to improve your click-through rate and quality score. Google keyword insertion is a great strategy to improve your overall relevance, so you can match your ads to the users search query using the targeted keywords in your Ad Group.

Keyword insertion is one of the more advanced strategies and features you can use when creating Google and Bing ads. Your ad will dynamically update using the users search query to match one of the targeted keywords in your ad group. Dynamic keyword insertion can be used with broad, modified broad, phrase, and exact match keywords. Your ads will match your customers search term. Google Ads will try to replace this code with one of your keywords in your ad group.

Common Dynamic Search Ads Errors

Too many characters: Ads can’t contain more than 30 characters in each headline, more than 80 characters in the description line, or more than 15 characters in the URL path.

Nonsense: Inserted keywords need to make sense in context.

Incorrect grammar: Make sure each of your keywords agrees with your syntax.

Misspelled words: Google Ads accepts misspelled keywords, but can’t show ads with misspelled words.

Dynamic Search Ads: Keyword insertion isn’t available for Dynamic Search Ads because they don’t use keyword targeting.

Title case: The first letter of all keywords will be capitalized.
For title capitalization, use KeyWord.
KeyWord:Default Text Here

Sentence case: Only the first letter of the first keyword will be capitalized.
For sentence capitalization, use Keyword.
Keyword:Default text here

Lower case: No letters will be capitalized.
To keep your keyword lowercase, use keyword.
keyword:default text here

Helpful URLs:
How to Set up keyword insertion:

About keyword insertion:

Keyword insertion:

Our goal is to give you dynamic keyword insertion best practices and keyword insertion examples that you can learn from and use in your own campaigns.

Vídeo do canal Surfside PPC.

25 Comentários

  1. Thanks for your explanation. I was confused about DKI earlier. After your explanation, I am confident to use DKI. Thanks again!

  2. thx you very much, but i have a little question, if i use the insert keyword, but one of my keyword (with exact match) in my group , just only one, is bad to be combine with my ads text , i dont want that keyword show in the ads text, when someone search that keyword, I want the ads text show default, can I do that ? or I cant ? thx you teacher~

  3. Hey, one question. We use competitors names in our keywords. How can we avoid those keyword from showing up in our headlines then?

    (PS: love your channel, its the first thing that a check if I need any help in this area)

  4. Thanks for the video, however one thing that's confusing is what really gets inserted in the ad: the user's search query (term) or one of the keywords from the related ad group? Can you please clarify?

  5. Can you evtl show these examples in combination with Webflow or Unbounce tools? Would like to see, how the headline of a landingpage will/would change. On top: is it possible to change the CSS of a landingpage, depending on the searchterms/keywords used? Thanks. Great video.

  6. Please make a video where you explain difference between targeting and observations. Please make a detailed explanation video as how and when to use these and pros and cons of it. A huge request Sir

  7. Awesome content !! Really love your videos.. i have a question.. i was facing a problem with a client who recently activated his google ads account.. i tried launching his first campaign, but google didn't allow me to launch it until i set up the conversion tracking code, and I honestly don't know the best practice for this.

    So please can you make a video regarding this topic? Or can you give me an advice on what to do to fix this problem?

    Thanks a lot!
    You're the best👌🏻